We collect and maintain personal information about you from many sources to understand and meet your needs, facilitate your travel, manage our business, and for other purposes disclosed to you. For example, we collect personal information about you from:
If the information is to be collected directly from you, you may in some cases have the option to decline providing that information. However, your choice to not provide information may impact your use of certain features or services.
The personal information we collect about you through these various sources may include, but is not limited to:
American creates a record for each booking that involves travel on American Airlines, even if the ticket is sold under another airline’s booking code. When you book travel on American, we will collect and store information about your transaction, including whether you booked your flight on aa.com or through another sales channel (such as a travel agency). American will also collect and store information about changes to your booking, including a cancellation or failure to complete your travel, upgrades, your baggage requirements, airport disruption, and lost baggage.
If you book travel for someone else, we may collect your billing information but may communicate with the passenger directly about their flight.
If your booking includes emergency contact information, we may share personal information with your emergency contact or attempt to collect information about you from your emergency contact, as appropriate based on the nature of the emergency.
In the event of a flight delay, cancellation, or other service disruption, we may use the contact information provided in your booking to notify you, and the individuals traveling on the same booking, about the disruption.
To the extent that the personal information we collect constitutes sensitive personal information under applicable law, including where such laws promote a substantial public interest, American will collect and process this sensitive personal information within the limits provided by applicable law. Where required by law, American will seek your specific consent before processing sensitive personal information.
Some examples of this type of information include:
In addition, you may have submitted a request for services (such as a meal preference or a request for wheelchair assistance) which is not “sensitive personal information”. American does not consider such data to reliably imply or suggest sensitive personal information.
Due to the nature of our Services, we may collect travel information, which may include personal information, about children when it is required to comply with the law, including federal aviation or security regulations, or as otherwise required to provide transportation needs and services. We may retain personal information when required to provide transportation and related services to a child. American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons.
If you are a parent or guardian of a child who has provided personal information without your knowledge and consent, you may request we remove this child’s information by emailing email@example.com.
When you use our Services, we may receive technical information such as your browser type, the type of operating system you use, your geolocation, the name of your internet service provider, mobile advertising identifiers, and pages visited on our Services. American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Services and advertising, including across browsers and devices (also known as cross-device linking). We also use this information to verify that visitors meet the criteria required to process their requests and for reporting activity on our Services. For example, we may want to know how long the average user spends on our Services or which pages or features get the most attention. This technical information may be combined with information that is personally identifiable in order to personalize our Services and advertising to your interests, including across browsers and devices. For example, if you spend time reviewing a particular flight or destination but do not complete a travel reservation, we may use this information to show you targeted advertising about similar flights or destinations on our Services or on third-party websites. Some of this information may be shared with third parties, as described below under “Information collected by third parties on our Services.”
Additionally, and with your specific consent where required by law, American may combine the information we receive from you with information collected from other sources. This information may be used to provide offers and/or services specifically tailored to your interests in accordance with applicable laws.
Our Services also occasionally use "local shared objects" (also known as "Flash cookies"). Like browser cookies, Flash cookies may be used for coordinating content delivery, website functionality, maintaining preferences, advertising, or analytics. Unlike browser cookies, "Flash cookies" are not stored in the browser. You may be able to manage these Flash cookies by visiting the Adobe website.
For example, some of our Services include social network or other third-party plug-ins (such as Facebook’s "Like" button) that enable you to login to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network. The providers of these plug-ins may be able to collect information about you even if you do not click on or otherwise interact with the plug-in or widget and regardless of whether you have an account or other relationship with these social networks and third parties. If you use social network tools or visit social networking sites, you should read their privacy disclosures to learn what information they collect, use, and share.
Also, some third parties collect information about users of our Services in order to provide interest-based advertising (on our Services and elsewhere, including across browsers and devices, also known as cross-device linking). This may include anonymized or de-identified information about you, such as travel destinations that you search for while using our Services. These third parties may use the information they collect on our Services to make predictions about your interests in order to provide you ads (from us and other companies) across the internet (for example, travel products and services that are available at a destination you searched for online). Some of these third parties may participate in an industry organization that gives users the opportunity to opt out of receiving ads that are tailored based on online activities.
We may use Adobe Analytics or Google Analytics to aggregate and analyze data about your use of our Services.
We use personal information to complete transactions and fulfill requests for our products and services. For example, we require you to provide personal information when making a reservation to purchase airline tickets or related products and services such as renting cars or booking hotel rooms through an American Airlines Reservations Agent, travel agent, the aa.com website or other travel-related website, or enrolling in the AAdvantage® and Business Extra programs. We may also use personal information to verify your identity, including for security purposes.
In addition to processing, confirming and fulfilling the travel or other services or products you request, American may use personal information for administrative, analytical, and marketing purposes such as employee training, information systems management, accounting, billing and audits, credit card processing and verification, customer-relations correspondence, and/or operation of the AAdvantage® and Business Extra programs. American also uses personal information to identify, develop and market products and services that we believe you will value, including across browsers and devices, in accordance with applicable laws. Where we are required by applicable law, we will seek your consent prior to sending you communications for marketing purposes. More specifically, we may use your personal information for the following purposes:
There are Closed Circuit Television (CCTV) cameras in operation within and around our stations and other premises, which are used for these purposes:
We take reasonable measures to protect the personal information you provide to us. Here are some things you can do to keep your information secure.
When you make a booking, you will be given a 6-character record locator, also known as a Passenger Name Record (PNR). This will appear on the email confirmation or ticket of each person in your booking. You should keep your record locator confidential, as giving it to others may allow them to access your booking details through our systems. If you are traveling with others and do not want them to have access to your booking details, you should have each person make their own bookings.
To make sure your access to our websites, other online services, and mobile applications is secure; you should not share your log in details with anyone else. You should always log out of the website, online services or mobile app after each use if others have access to your computer or device, especially if you are using a publicly accessible computer such as at library or internet café.
American uses reasonable technical, administrative, and physical measures to protect your personal information from loss, interference, misuse, unauthorized access, disclosure, alteration or destruction, both during transmission and once we receive it. We also maintain reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete and current. When your personal information is shared, American will take a reasonable approach to prevent the unauthorized use of personal information.
Your personal information will be retained only for so long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, legal requirements and the duration of your use of our website and receipt of our Services.
For instance, we may disclose or share information about you to:
In addition, from time to time, we may share information with certain third party companies with which we have a business relationship, including AAdvantage® and Business Extra participants. These companies may send you offers based on the information you have provided us. Where we are required by applicable law, we will seek your consent prior to sharing your personal information with such third parties for marketing purposes. Also, as described below, you can opt out of having your information shared with third parties for those parties' direct marketing purposes by emailing us at firstname.lastname@example.org.
In the event we undergo a business transition involving another company, such as a merger, corporate reorganization, acquisition, the lease or sale of all or a portion of our assets, or in the event of bankruptcy, information that we have collected from or about you or your devices may be disclosed to such other entity as part of the due diligence or business integration process and will be transferred to such entity as one of the transferred assets.
Please note that the laws and regulations of several countries, including without limitation, the requirements imposed under the Transportation Security Administration Secure Flight program, require us to provide foreign and domestic government agencies with access to the personal information you disclose to us and data that we have about you and your travel plans, history, or status, including both before and after a flight arrives. For example, American and other airlines comply with legal obligations in the United States (U.S.), United Kingdom (UK) and other countries to provide border control agencies and customs authorities with access to booking and travel data when you fly to and from such countries, including stopover or layover destinations or countries that you may overfly en route to your destination. American does not have control or knowledge of the storage and use of that data after it has been delivered to the respective government entity. Further, to the extent required by law, we may disclose personal information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of American, our customers, our employees, our services, or its users, including, without limitations, sharing personal data with public health authorities for purposes of combating infectious disease.
Where required by local law, you may have the right to access, request a copy of, update, transfer or port, restrict the processing of, or request that we delete your personal information. You may also have the right to object to our processing of your personal information. To exercise these rights please email us at email@example.com. When we receive a request to exercise one of these rights, we will indicate what personal information we require from you to validate your identity. We will also provide information on the action we intend to take on the request without undue delay and no later than 30 days from receipt of the request where required by local law. This time may be extended by an additional two months in certain circumstances, for example, where requests are complex or onerous. Please note, these requests are subject to applicable legal, ethical reporting, or document retention obligations imposed on us.
When you provide us with your information, you acknowledge that this information may be stored, transferred, and processed on servers located anywhere in the World, including either inside or outside of the U.S. or the European Union or Switzerland.
If you tell us you don’t want to receive marketing messages we will stop sending them. We will, of course, continue to send important information relating to a product or service you have purchased to keep you informed about your booking and travel itinerary.
American's websites do not honor web browsers' Do-Not-Track signals. You do have choices, however, when it comes to your privacy and internet browsing. As noted above, some third parties collect information about users of our Services in order to provide interest-based advertising elsewhere, including across browsers and devices (also known as cross-device linking). Some of these companies provide online users with the ability to opt out of receiving interest-based advertising.
Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable targeted ad technologies in mobile apps. Many mobile devices allow you to opt out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. You also may uninstall our apps using the standard uninstall process available on your mobile device or app marketplace.
To opt out of interest-based advertising across browsers and devices, please opt out through the Digital Advertising Alliance or Network Advertising Initiative website and also through the settings within the mobile app or your mobile device. Your opt-out choice may apply only to the browser or device you are using when you opt out, so you should opt out on each of your browsers and devices if you want to disable all cross-device linking for interest-based advertising. If you opt out, you will still receive ads but they may not be as relevant to you and your interests.
If you’re an AAdvantage® member and you want to opt out of receiving marketing email, log in to your AAdvantage® profile and update your preferences, or contact AAdvantage® Customer Service. Please note, you’ll continue to receive AAdvantage® program updates and email products for which you’ve subscribed. If you’re a Business Extra member and you want to opt out of marketing emails, log in to the Business Extra website and update your preferences.
If you’re not an AAdvantage® program member and you want to opt out of marketing emails, you can click the opt-out or unsubscribe link in the marketing email you receive to manage your marketing preferences. You can also send an email from the email address you wish to unsubscribe with the word “unsubscribe” in the subject line to firstname.lastname@example.org. When you do this, we will unsubscribe all users with the same email address, even if they are registered AAdvantage® members or Business Extra members with registered preferences.
If you want to opt out of receiving forms of communication from American other than marketing email, please email email@example.com with your request.
If you want American to stop sharing your personal information with third parties for those parties' direct marketing purposes, please opt out of third-party data sharing.
However, if you prefer, you can change your cookie settings.
Regardless of your opt-out preferences, we reserve the right to send you certain communications and share your information with third parties for administrative, transactional, and analytical purposes.
Other companies or programs of American partners (such as AAdvantage® program participating companies) may require different steps to change your preferences for participation. Please consult the privacy policies of the relevant companies or programs for further information.
To the extent that American Airlines, Inc. is subject to the laws of the European Union, the United Kingdom, and Switzerland when processing personal data (“Personal Data”), it shall be the “data controller” under such laws.
Any travel services provider (such as a hotel or car rental company) or AAdvantage® participating partner (such as an AAdvantage® co-branded credit card issuer) will also separately be a “data controller”. For information on how those parties collect, use, and protect your information, you may obtain copies of their privacy policies by contacting them directly or visiting their websites.
In some instances, you may be required to provide us with Personal Data for processing as described above, in order for us to be able to provide you all of our Services, and for you to use all the features of our website.
The nature of American’s business means that the Personal Data collected through our Services will be transferred to the United States. Also, the American personnel and some of the third-parties to whom we disclose Personal Data (as set out above) may be located in the United States and other countries outside of the European Union, the United Kingdom, or Switzerland, including in countries to which you fly and that may not provide the same level of data protection as your home country. We take appropriate steps to ensure that recipients of your Personal Data are bound to duties of confidentiality and we implement measures such as standard data protection contractual clauses to ensure that any transferred Personal Data, remains protected and secure. A copy of these clauses can be requested by emailing firstname.lastname@example.org.
As described above in the “Local Laws” section, under data protection laws in the European Union, the United Kingdom, and Switzerland, you have certain rights related to your Personal Data.
You may be entitled to exercise the right to:
To exercise these rights please email us at email@example.com.
When we receive a request to exercise one of these rights, we will indicate what Personal Data we require from you to validate your identity. We will also provide information on the action we intend to take on the request in accordance with applicable law.
We will respond to your request as soon as possible and no later than 30 days from receipt of the request. In certain circumstances this time may be extended by an additional two months, for example, where requests are complex or onerous. You may always contact our Data Protection Officer, at firstname.lastname@example.org. If you consider that our processing of your Personal Data infringes applicable law, you may submit a complaint with a supervisory authority.
If you have other questions, comments or concerns about our privacy practices, or if you wish to issue a request to exercise your rights where applicable by law, please contact our Privacy Office at email@example.com. Please provide your name and contact information along with the request. Alternatively, inquiries may be mailed to the following address:
c/o Privacy Office
1 Skyview Drive, MD 8B503
Fort Worth, TX 76155 USA